The label does not just draw attention to the product, it distinguishes it from competitors, convinces the buyer to purchase this particular product, reports the main advantages of the product.
Today, the creation of labels is an entire industry, and the label itself is a work of art. The design of the label is a harmonious mix of marketing calculation and the designer’s creative idea.
The label is a component, and most often the central part of the overall design composition of the product. The main goal of the design of labels is to create a harmonious composition, for which the most unusual solutions are applied: non-standard ways of creating images, a combination of different materials, an original form of packaging,
The design of labels should reflect the general corporate style of the company or brand with the help of created artistic images, in addition, it should emphasize the main advantages of the product and correspond to its functional purpose.